The latest research on web IR efficacy
Data from Brunswick Group’s independent annual investor research:
Data from Brunswick Group’s independent annual investor research.
84%
of institutional investors think an interactive, modern IR site is critical.
72% of investors will visit your IR site right before making their investment decision.
They rank it as:
Source
Brunswick 2023 digital IR survey
They rank it as:
01/02
The most important platform (by far)
Average platform importance:
02/02
The most trusted source of information
Platform & news outlet trust:
01/03
Creating the IR website
Building on your reports and presentations, we transform your investment case into the ideal IR site, fully optimized for desktop, mobile, and tablet.
Investment case
Financials
Governance
Data
Odin
02/03
100% updated, at all times
Data, press releases, and reports are automatically updated. Before each report release, we review and update content and design across the IR site, ensuring chnages are published with the report.
Automation fired
Quarterly KPIs
Automation fired
Pressrelease #11
03/03
24/7 human support
Available daily from 8 AM 6 PM on Teams or Slack, and 24/7 by phone for urgent needs.
You can use our CMS for content updates or send them via chat, and we’ll handle the rest.
You can use our CMS for content updates or send them via chat, and we’ll handle the rest.
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Most important resource
for the research and evaluation of an equity
Most trusted channel
to give accurate and useful information.
No. 1 platform
for getting information that is more accurate than what you can get from traditional media.
Brunswick 2023 investor research three key findings:
Number 1
"
Having an IR website should be table stakes for companies, but just having one is not the same as having a good one.
Number 1
"
....our research found there was a preference for digital interactive and in-page content, rather than downloadable documents which has been precedent for most investor materials.
Number 1
"
Investors seeking digital interactive content reflects broader online content trends, and companies should consider the production value of their IR websites with the same regard as for their consumer and employee-facing websites.
Brunswick 2023 investor research three key findings:
Having an IR website should be table stakes for companies, but just having one is not the same as having a good one.
Having an IR website should be table stakes for companies, but just having one is not the same as having a good one.
Having an IR website should be table stakes for companies, but just having one is not the same as having a good one.
Brunswick 2023 investor research three key findings:
01/03
Having an IR website should be table stakes for companies, but just having one is not the same as having a good one.
02/03
....our research found there was a preference for digital interactive and in-page content, rather than downloadable documents which has been precedent for most investor materials.
03/03
Investors seeking digital interactive content reflects broader online content trends, and companies should consider the production value of their IR websites with the same regard as for their consumer and employee-facing websites.
Three key IR insights from Brunswick 2023 investor survey
Source
Brunswick 2023 digital IR survey
Investor insight 1
“Having an IR website should be table stakes for companies, but just having one is not the same as having a good one.”
Source
Brunswick 2023 digital IR survey
Investor insight 2
“....our research found there was a preference for digital interactive and in-page content, rather than downloadable documents which has been precedent for most investor materials.”
Source
Brunswick 2023 digital IR survey
Investor insight 3
“Investors seeking digital interactive content reflects broader online content trends, and companies should consider the production value of their IR websites with the same regard as for their consumer and employee-facing websites.”
Unfortunately, most IR sites are hard to navigate—poor design, worse usability.
It's not your fault.
IR web services previously available to listed companies have been woefully inadequate.
Until now.
Until now.
Unfortunately, most IR sites are hard to navigate—poor design, worse usability.
It's not your fault.
IR web services previously available to listed companies have been woefully inadequate.
Odin IR
Don't lose the valuation
you deserve
you deserve
Odin IR
Don't lose the valuation
you deserve
you deserve
